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The Perfect Content Cadence for Personal Trainers

ascend education content cadence content calendar posting guide social media May 23, 2025

 

How to grow your PT business daily — without burning out

If you're serious about building a successful personal training business — online or in person — then showing up consistently is non-negotiable.

Content isn’t just about likes and views. It’s about staying top of mind, building trust, and becoming the go-to coach in your space.
But most trainers either burn out trying to post daily or do nothing at all.

Here’s your solution: a proven, sustainable content cadence that drives leads, builds authority, and doesn’t require you to be glued to your phone.

 

🚀 The Daily Content Cadence (Save This)

Here’s what top-performing trainers post every day to grow their business:

✅ Instagram

  • 2 Social Proof Stories
    Share screenshots, progress photos, client check-ins, or wins. People buy results — so show them.

  • 1 Behind-the-Scenes Story
    Let people into your world. Your own workouts, meals, coaching moments — it builds connection.

  • 1 Reel
    Keep it short, punchy, and valuable. Tip-based, myth-busting, or even a funny take on fitness.

  • 1 Main Feed Post (Carousel or Single Image)
    Use carousels for educational content, and single images for transformations, quotes, or personal stories.

  • 1 Repost
    Don’t reinvent the wheel daily. Recycle a past post with a new caption or hook.

  • Share All Client Tags
    If a client tags you in a story or post, reshare it. It’s free social proof and appreciation.

✅ Facebook

  • Repost your Instagram content to your personal or business page.

  • Share your Reels directly into Facebook Reels.

  • Comment and add value in 5 relevant groups per day. This is underrated and powerful.

✅ TikTok & LinkedIn

  • TikTok – Post the same Reel you made for Instagram.

  • LinkedIn – Share educational or authority-based posts (case studies, tips, reflections).

 

📅 Weekly Must-Dos

  • 3 Polls on Instagram Stories
    Ask things like:
    “Want a free meal plan?”
    “Struggle more with nutrition or training?”
    “Should I make a guide on XYZ?”
    This sparks engagement and gives you content ideas.

  • 1 “5 Hands” Story
    Ex: “I’m looking for 5 people who want to drop 5kg without cutting carbs 🍞.”
    These stories feel exclusive and create urgency. Do it weekly.

  • 1 Email Newsletter
    Share a client win, link to recent content, and a CTA (e.g., book a call, reply to this email, grab a freebie).
    If you don’t email your list weekly, you’re leaving money on the table.

 

💡 How to Stay Consistent

Posting daily sounds like a lot — until you systemise it.

  • Batch content 1–2 days per week.

  • Use scheduling tools like Later, Metricool, or Canva Content Planner.

  • Save templates for posts, stories, and captions.

  • Use checklists to stay on track (we’ll make you one — just ask).

 

🧠 Final Thought

You don’t need to go viral.
You need to be seen. Every day.

That’s how you build trust, stay relevant, and have people DMing you ready to pay — because you’ve already shown them you’re the real deal.

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