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Why Protein is Non-Negotiable for Fat Loss, Muscle Gain & Recovery ascend performance fat loss muscle gain protein recovery May 13, 2025

 

Whether you want to build lean muscle, drop body fat, or simply recover better from your workouts, getting enough protein is one of the most important (and underrated) parts of the process. It’s no...

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Understanding Your Calorie Needs: The Foundation of Fat Loss & Muscle Gain ascend approach ascend performance fat loss muscle gain nutrition coaching Apr 22, 2025

At Ascend, we emphasise evidence-based strategies to help you achieve lasting results. One of the most important concepts to understand is calorie balance—the cornerstone of changing your body composi...

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Paul Meldrum

I’ve spent the last 21+ years building in the trenches of fitness, coaching, and service-based businesses — not just delivering outcomes, but designing acquisition, delivery, and operational systems that work in the real world.

ASCEND: THE ACQUISITION DESK
Straight-talking insights on how to attract better leads, close more deals, and build a growth machine that doesn’t rely on hope marketing.

Every week you get one idea, one play, and one lever to pull to grow faster with less chaos.

You're safe with me. I'll never spam you or sell your contact info.