Ascend Your Business

Strategy, Systems & Execution for Elite Founders

3 Simple Strategies to Deal with Emotional Eating ascend guide ascend performance emotional eating nutrition coaching Jun 02, 2025

 

We’ve all had those days—stress builds up, emotions run high, and suddenly we find ourselves standing in front of the fridge, not even sure how we got there. Emotional eating is a common response t...

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Outcome-Based Decision Making in Nutrition Coaching ascend education decision making nutrition coaching outcome-based decision May 29, 2025

 

One of the most effective tools a coach can use is outcome-based decision making—a client-centered strategy that emphasizes reflection, feedback, and continuous adjustment. By regularly asking, “Ho...

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Yes, I’m Still a Coach — and Here’s Who I’ve Helped ascend performance coaching diabetes endometriosis hypertrophy nutrition coaching pcos weight loss May 09, 2025

With all the business coaching, mentoring, and projects I’ve been involved with lately, it’s easy for people to forget something important…

I’m still a coach.
And I’ve never stopped coaching behind th...

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Nutritional Periodization: Mastering Maintenance, Massing, and Cutting ascend education cutting maintenance massing nutrition coaching nutritional periodisation May 02, 2025

 

If you’re serious about training, you know that success doesn’t just happen in the gym—it happens in the kitchen too. Nutritional periodization is a strategic approach to nutrition that aligns your...

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Ask Better, Coach Better: The Power of Asking Great Questions as a Trainer ascend education asking questions better coach coaching nutrition coaching Apr 23, 2025

 If there’s one thing my students and clients consistently say about me, it’s this: I’m always responsive to good questions. Why? Because great coaching starts with great communication — and that incl...

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Understanding Your Calorie Needs: The Foundation of Fat Loss & Muscle Gain ascend approach ascend performance fat loss muscle gain nutrition coaching Apr 22, 2025

At Ascend, we emphasise evidence-based strategies to help you achieve lasting results. One of the most important concepts to understand is calorie balance—the cornerstone of changing your body composi...

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Why Client Centred Coaching Matters meldrum performance coaching nutrition coaching personal training Nov 14, 2022

Lets use our imaginations for this - its a fun exercise! You go to the Dr because you have felt sick for a couple weeks and you just can’t seem to shake it. You make it to the surgery, sit in the wait...

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Calorie Control Strategies That DON'T Require Counting! meldrum performance coaching nutrition coaching Nov 07, 2022

For this article, I'm going to attempt something a little different. I normally write for either personal trainers trying to get better or for fitness enthusiasts trying to reach their potential. Toda...

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Want to Know The REAL Secret to Lasting Body Composition Change? meldrum performance coaching nutrition coaching Oct 23, 2022

We live in a world with countless dietary hacks, macro prescriptions and supplements that promise life changing results, yet we struggle to make lasting changes to our body composition and health. 

B...

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The Level 3 Client Strategy Guide meldrum performance coaching nutrition coaching personal training Aug 23, 2022

Level 3 clients are the clients we all want to train. We get to dig into our bag of tricks, do all the cool stuff we have learned over our careers and get some amazing transformations and results! Alt...

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The Level 2 Client Strategy Guide meldrum performance coaching nutrition coaching personal training Aug 16, 2022

 One of the most exciting things for a Personal Trainer is when their clients move up from a Level 1 Client to a Level 2. At this point in their training career, you will be able to start doing more c...

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The Level 1 Client Strategy Guide meldrum performance coaching nutrition coaching training Aug 02, 2022

As Personal Trainer's, we all want to work with elite athletes. Fitness models and bodybuilders. Strength athletes of all types.

The irony of this is, these are very rarely the clients we will actual...

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