How to Reduce CAC by Improving the Close Stage

(Most businesses try to buy cheaper leads. The smart ones close better.)

Customer Acquisition Cost (CAC) is usually treated as a marketing problem. Fou...

How to Reduce CAC by Fixing the Qualify Stage (Before You Buy More Leads)

Most teams try to lower CAC by tweaking ads, creatives, or targeting.

That’s backwards.

The fastest way to reduce CAC is af...

In part one of our series, we went over all the ways you can reduce your CAC through advertising. Although this is a great start, we got a ton more to do. So lets jump in!

Our next step in the proces...

Heres the fastest way to grow your business. And its a secret no one has ever told you.

Are you ready?

It's get more customers. Mind blowing stuff, I know. And then get them paying you for longer. If yo...

If you run a service-based business — cleaning, coaching, trades, healthcare, or anything in between — chances are you’ve been told marketing is hard.

That you need:

• A full-time social media tea

  ...

There’s a quote I came across recently that hit harder than most:

“If you want to have everything, you need to do everything.”

Sounds motivating, right? Grind harder. Stack the habits. Outwork t...

The Ascend Execution Framework: A Practical, Evidence-Based Upgrade on Traditional Behaviour Change Models

By Ascend Education

Introduction

Most health and fitness professionals are taught to use c...

Every few months, a new cleanse trend takes over social media — promising weight loss, detoxification, and a miraculous reset of your health in just a few days. From juice cleanses and tea detoxes to ...

Client drops at 2 to 4 weeks aren’t a marketing problem. They’re an onboarding problem.

You did the hard work: generated the lead, booked the consult, and made the sale. But if clients start ghost...

If you're frustrated with jumping from one diet to the next and still not seeing the results you want—pause for a second. Before you download another macro plan, cut carbs again, or jump on a “clea...

 Building a brand in the fitness industry isn’t just about logos, colour schemes, or Instagram aesthetics. It’s about reputation. And reputation is built through consistency, skill, service, and the w...

You’re training hard, staying “pretty healthy,” and even skipping the occasional dessert — so why isn’t the fat loss showing up like it should?

Here’s the truth: most people don’t fail fat loss be...