Ascend Your Business
Strategy, Systems & Execution for Elite Founders
Your offer isn't converting because it's built backwards. Most service businesses build the offer they want to sell, then try to market it. Wrong. A strong offer starts with one thing: what does your ...
Most service business owners I talk to are stuck in the same loop. They're posting. They're consistent enough. And nothing much is happening. The leads aren't landing, the right people aren't paying a...
There's a post sitting in your account right now that makes you a little uncomfortable. It's plain. It's blunt. It doesn't match your colour palette or your nicely spaced grid. And it's probably your ...
Over the last 12 months I've run ads for more than 70 businesses. Different industries, different budgets, different offers. And the single biggest problem I keep running into has nothing to do with t...
Most service-based business owners I talk to treat brand as something soft. An amorphous concept that sits off to the side and doesn't really mean anything you can measure. I get why. Nobody hands you...
I went to a Hormozi scaling workshop on the other side of the world. After it, we went from half a million to over 1.6 million a month. People assumed there was a clever hack behind that jump. There w...
Back in 2016 I was paying an agency a thousand dollars a week. Add the ad spend on top and it was closer to two grand a week walking out the door. Some weeks I got leads. Some weeks I got zero. And ev...
I can make your ads beautiful. Headline perfect. Creative gorgeous. Copy compelling. None of that matters if your offer is weak. Because your ads bring people to a decision. Your offer makes them deci...
Most businesses review growth once a year. By then they've spent 100 grand on the wrong thing. We review every 90 days. Quarterly. Hard questions. Are we making money? Is CAC lower? Is LTV higher? Are...
Campaign launches. Week one, CAC is $420. Client panics. "Wrong audience. Change the targeting." We change. Week one of new targeting, still $420. "Wrong creative. Different angle." New creative runs....
Most people look at the wrong metrics. They see a decent CTR and think the campaign is working. Then they look at conversions and think the landing page is the problem. Then they look at spend and go ...
If you're not tagging leads by quality, you're basically lying to us about what's working. You send one numberā€”"50 leads this week"ā€”and expect us to optimise. We can't. We're guessing. A lead isn't a ...
ASCEND: THE ACQUISITION DESK
Straight-talking insights on how to attract better leads, close more deals, and build a growth machine that doesnā€™t rely on hope marketing.
Every week you get one idea, one play, and one lever to pull to grow faster with less chaos.
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