Ascend Your Business

With all the business coaching, mentoring, and projects I’ve been involved with lately, it’s easy for people to forget something important…

I’m still a coach.
And I’ve never stopped coaching behind th...

The conversation around stretch-mediated hypertrophy (SMH) has reached a fever pitch in strength and conditioning circles. Unfortunately, much of it lacks nuance. Here's a critical breakdown of wha...

I want to tell you a quick story that taught me a powerful lesson — not just about business, but about fitness, too.

First things first: a disclaimer.
This post isn’t a dig at anyone in the fitness industry. So before you book 36 fake consultations out of spite — breathe.

This is just a real, candid conversation ...

If you're serious about transforming your body, there’s a truth you need to face early: dieting is a choice you made.
And when times get tough — when you're hungry, tired, irritated, and feeling sor...

One thing I’m seeing more and more with personal trainers who are struggling to grow their business is simple, but brutal:

A crippling fear of rejection.

Or even just looking stupid. Being judged.

Recently, a client asked me a great question:
"What do you consider solid standards for women to get the best results?"

I loved this question — because it shows the mindset of someone who’s serious...

For years, I bought into the myth that calves were a “genetically impossible” muscle group to grow.
So, like many others, I didn’t train them seriously.
Shockingly, they didn’t grow. Mind-blowing, right...

A client recently asked me:
"What do you consider solid standards for getting great results as a man?"

Honestly — it's a killer question. Because in a world that constantly moves the goalposts, it’...

If you're stepping into the world of fitness entrepreneurship thinking, "How do I make this sustainable?" — you’re already asking the wrong question.

Sustainability isn't the starting line. It's a...

Social events—whether it’s a weekend BBQ, birthday dinner, or work function—can be one of the biggest challenges when you're working towards nutrition goals. But staying on track doesn’t mean you have...