Starting out as a personal trainer can be overwhelming. There’s so much to learn, so much to do, and it’s easy to feel lost in the whirlwind of new challenges. Whether you’re just
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Strategy, Systems & Execution for Elite Founders
Struggling to Lose Weight? Here’s a Simple Plan That Actually Works (No Calorie Counting Required)
Mar 26, 2025
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1. Start with a Food Journal (No Apps or Spreadsheets Needed)
All you need is a diary or notebook.
Here’s what to do:
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Write down everything you eat for the next 7 days.
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Be honest. No ju
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Mastering Cold DMs: How to Start Conversations That Convert
Mar 24, 2025
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How to Sell Effectively Through DMs: A Step-by-Step Guide for Online Coaches
If you’re moving into the online coaching space, one of the most powerful skills you can develop is the ability to sell...
The Ascend Sleep Solution - Unlocking Better Sleep
Mar 21, 2025
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Unlocking Better Sleep: Tailoring Interventions for Your Clients' Unique Needs
When it comes to recommending foods, supplements, or training protocols for clients, one of the key things we often see ...
The 5 Online Trainer Archetypes
Mar 18, 2025
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The Five A’s of Growing an Online Personal Training Business
Understanding the distinct categories of online coaching is crucial for strategic growth. Over time, five primary types of online perso...
Marketing Tip: Don't Call Your Clients Stupid!
Mar 19, 2024
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Over my time as a Personal Trainer and educator to health and fitness professionals, I have been lucky enough to have been a guest on many podcasts.
I always appreciate the opportunity to share my...
Individualisation is Over-Rated!
Jun 29, 2023
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If you have ever paid attention to any Personal Trainer marketing you would notice one thing stands out again and again.
Individualisation.
Individualised training programs.
Individualised macro pr...
Reframe Your Hard
Jun 25, 2023
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The main reason people training is to change.
To transform.Â
To become a different version of what they currently are.Â
Yet, most people who want to achieve this are constantly disappointed in thei...
What to do when you achieve your goal?
Nov 19, 2022
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Today, I'm going to talk about something that a lot of trainers will never address: what do you actually do after you achieve your goals? What is the next step? How do I handle it emotionally? What do...
Why Client Centred Coaching Matters
Nov 14, 2022
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Lets use our imaginations for this - its a fun exercise! You go to the Dr because you have felt sick for a couple weeks and you just can’t seem to shake it. You make it to the surgery, sit in the wait...
Calorie Control Strategies That DON'T Require Counting!
Nov 07, 2022
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For this article, I'm going to attempt something a little different. I normally write for either personal trainers trying to get better or for fitness enthusiasts trying to reach their potential. Toda...
Self Compassion - The Secret Body Composition Success Tool
Oct 30, 2022
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I have a confession to make.
I have been a coach and personal trainer for 18 years. I have helped 1000’s of clients get results with muscle gain, strength, fat loss, athletic performance, rehabilitat...
ASCEND: THE ACQUISITION DESK
Straight-talking insights on how to attract better leads, close more deals, and build a growth machine that doesn’t rely on hope marketing.
Every week you get one idea, one play, and one lever to pull to grow faster with less chaos.
You're safe with me. I'll never spam you or sell your contact info.