Defining Your Avatar

Defining Your Avatar: The First Step to Building a Profitable Coaching Business

Apr 22, 2025

Who do you want to help, and how do you want to help them?

This is the foundation of your business. Without a clearly defined avatar (your ideal client), your offers, content, and messaging will lack the precision needed to stand out in a competitive space.

Step 1: Define Your Avatar

Your avatar is the exact person you want to serve. Not a vague demographic, but a real human with specific problems, frustrations, and goals. Think of them in as much detail as possible:

Who are they?
What are they struggling with?
What result are they trying to achieve?

Example: “I work with women with PCOS who are struggling to conceive.”

Step 2: Use This Prompt to Understand Their Struggles

Once you've nailed down your avatar, use AI tools like ChatGPT to deeply understand what they’re dealing with. Try this prompt:

“I work with [specific audience] who are struggling to [achieve result]. Please write a list of physical, physiological, emotional, lifestyle, dietary, and ecological problems they may face. Include up to 30 options per category.”

This is how you reverse-engineer your program—by solving real problems your clients are already facing.

Step 3: Solve Each Problem You Uncover

Once you’ve built a master list of client struggles, your job becomes clear: solve them.

What problems can you address?
What skills or tools do you already have to fix these issues?
What frameworks or resources do you need to build?

Now you're not guessing what your program should include—you’re tailoring it with laser-like precision to your client’s needs.

Step 4: Package and Deliver Your Solutions

Every problem you solve becomes a piece of your product. But not all delivery methods are created equal. Here’s how to structure your solutions into deliverables:

1. One to Many (Low-Ticket)

Evergreen content you can sell at scale or use in marketing:

PDFs
Checklists
Video courses
Resource guides

2. One to Small Group (Mid-Tier)

Interactive but scalable value-adds:

Group Zoom coaching
Private communities
Shared accountability check-ins

3. One to One (High-Ticket)

Your most personalised offer:

In-person or Zoom consultations
Deep-dive strategy calls
Tailored implementation plans

3 Massive Wins From This Process

Done-For-You Marketing Content
Your solutions double as your content strategy. Educate, agitate, and offer solutions across all platforms.
Stronger Sales Calls
Sales calls get easier when you can clearly show how your offer solves multiple real problems.
Front-Loaded Product Creation
Build once. Deliver forever. You’re no longer scrambling to create content while juggling clients. Instead, your systems are ready to serve at every level—low, medium, and high-ticket.

The Takeaway

Most coaches are trying to wing their offers. But if you define your avatar, understand their problems, and solve them with clarity and structure, you’ll have a scalable business model, magnetic marketing, and high client retention.

Do the deep work up front, and your entire coaching ecosystem becomes more efficient, profitable, and impactful.