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The Myth of Sustainability in Building Your Fitness Business ascend education building business fitness business sustainability May 05, 2025

 

If you're stepping into the world of fitness entrepreneurship thinking, "How do I make this sustainable?" — you’re already asking the wrong question.

Sustainability isn't the starting line. It's a...

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Paul Meldrum

I’ve spent the last 21+ years building in the trenches of fitness, coaching, and service-based businesses — not just delivering outcomes, but designing acquisition, delivery, and operational systems that work in the real world.

ASCEND: THE ACQUISITION DESK
Straight-talking insights on how to attract better leads, close more deals, and build a growth machine that doesn’t rely on hope marketing.

Every week you get one idea, one play, and one lever to pull to grow faster with less chaos.

You're safe with me. I'll never spam you or sell your contact info.