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Specific, Impact, Change or Continue: A Practical Framework for Behavior Change in Coaching ascend education coaching framework Apr 17, 2025

As personal trainers, weā€™re often taught how to write a great program, adjust macros, or cue a perfect squat. But when it comes to lasting changeā€”especially with behaviour and lifestyleā€”many coaches...

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Paul Meldrum

Iā€™ve spent the last 21+ years building in the trenches of fitness, coaching, and service-based businesses ā€” not just delivering outcomes, but designing acquisition, delivery, and operational systems that work in the real world.

ASCEND: THE ACQUISITION DESK
Straight-talking insights on how to attract better leads, close more deals, and build a growth machine that doesnā€™t rely on hope marketing.

Every week you get one idea, one play, and one lever to pull to grow faster with less chaos.

You're safe with me. I'll never spam you or sell your contact info.