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The 7 Biggest Mistakes We See in Macro Tracking (And How to Fix Them) ascend performance biggest mistakes macro tracking macros May 26, 2025

At Ascend Performance, macro tracking isn’t about perfection—it’s about precision, awareness, and consistent feedback. But even with the best intentions, clients often make avoidable mistakes that sta...

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Do Macros Matter in a Calorie Deficit for Fat Loss? fat loss macros performance Mar 28, 2025

 

One of the most common questions in the world of fat loss is: If I’m in a calorie deficit, do my macronutrients still matter?

It’s a great question—and the answer is a little more nuanced than jus...

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Paul Meldrum

I’ve spent the last 21+ years building in the trenches of fitness, coaching, and service-based businesses — not just delivering outcomes, but designing acquisition, delivery, and operational systems that work in the real world.

ASCEND: THE ACQUISITION DESK
Straight-talking insights on how to attract better leads, close more deals, and build a growth machine that doesn’t rely on hope marketing.

Every week you get one idea, one play, and one lever to pull to grow faster with less chaos.

You're safe with me. I'll never spam you or sell your contact info.