As a personal trainer, one of the most valuable things you can do to scale your business and increase your revenue is to create a flexible, multi-tiered offer that can accommodate
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Strategy, Systems & Execution for Elite Founders
What to Do If You Fall Off the Wagon with Your Nutrition Plan
Apr 01, 2025
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Let’s be honest:
Everyone who’s tried to stick to a nutrition plan has fallen off the wagon at some point. It’s normal. It’s human. And it’s not the end of the world.
So the real question isn’t if you...
Is Low-Carb Better for Fat Loss?
Mar 31, 2025
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One of the most common questions we get from clients is:
"Do I need to go low-carb to lose weight?"
Let’s break down what really matters—and how low-carb diets might help, but aren’t always the mag...
Do Macros Matter in a Calorie Deficit for Fat Loss?
Mar 28, 2025
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One of the most common questions in the world of fat loss is: If I’m in a calorie deficit, do my macronutrients still matter?
It’s a great question—and the answer is a little more nuanced than jus...
Why Most Personal Trainers Fail with General Population Clients (And How to Fix It)
Mar 26, 2025
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As personal trainers, we often find ourselves diving deep into the latest high-end training strategies—how to make everything optimal, what the ideal macronutrient split is, or how to structure tra...
Struggling to Lose Weight? Here’s a Simple Plan That Actually Works (No Calorie Counting Required)
Mar 26, 2025
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1. Start with a Food Journal (No Apps or Spreadsheets Needed)
All you need is a diary or notebook.
Here’s what to do:
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Write down everything you eat for the next 7 days.
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Be honest. No ju
...
Mastering Cold DMs: How to Start Conversations That Convert
Mar 24, 2025
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How to Sell Effectively Through DMs: A Step-by-Step Guide for Online Coaches
If you’re moving into the online coaching space, one of the most powerful skills you can develop is the ability to sell...
The Ascend Sleep Solution - Unlocking Better Sleep
Mar 21, 2025
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Unlocking Better Sleep: Tailoring Interventions for Your Clients' Unique Needs
When it comes to recommending foods, supplements, or training protocols for clients, one of the key things we often see ...
The 5 Online Trainer Archetypes
Mar 18, 2025
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The Five A’s of Growing an Online Personal Training Business
Understanding the distinct categories of online coaching is crucial for strategic growth. Over time, five primary types of online perso...
Marketing Tip: Don't Call Your Clients Stupid!
Mar 19, 2024
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Over my time as a Personal Trainer and educator to health and fitness professionals, I have been lucky enough to have been a guest on many podcasts.
I always appreciate the opportunity to share my...
Individualisation is Over-Rated!
Jun 29, 2023
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If you have ever paid attention to any Personal Trainer marketing you would notice one thing stands out again and again.
Individualisation.
Individualised training programs.
Individualised macro pr...
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