Ascend Your Business

Strategy, Systems & Execution for Elite Founders

Why Most Personal Trainers Fail with General Population Clients (And How to Fix It) ascend collective ascend education online coach education paul meldrum personal trainer mentoring Mar 26, 2025

 

As personal trainers, we often find ourselves diving deep into the latest high-end training strategies—how to make everything optimal, what the ideal macronutrient split is, or how to structure tra...

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Struggling to Lose Weight? Here’s a Simple Plan That Actually Works (No Calorie Counting Required) ascend approach ascend performance weight loss Mar 26, 2025

 

1. Start with a Food Journal (No Apps or Spreadsheets Needed)

All you need is a diary or notebook.

Here’s what to do:

  • Write down everything you eat for the next 7 days.

  • Be honest. No ju

    ...
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The 3 Biggest Mistakes New Personal Trainers Make (And How to Avoid Them) ascend collective ascend education online coach education paul meldrum personal trainer mentoring Mar 25, 2025

 

Starting out as a personal trainer can be overwhelming. There’s so much to learn, so much to do, and it’s easy to feel lost in the whirlwind of new challenges. Whether you’re just

...
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Mastering Cold DMs: How to Start Conversations That Convert ascend collective ascend education online coach education paul meldrum personal trainer mentoring Mar 24, 2025

 

How to Sell Effectively Through DMs: A Step-by-Step Guide for Online Coaches

If you’re moving into the online coaching space, one of the most powerful skills you can develop is the ability to sell...

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The Ascend Sleep Solution - Unlocking Better Sleep ascend education paul meldrum Mar 21, 2025

Unlocking Better Sleep: Tailoring Interventions for Your Clients' Unique Needs

When it comes to recommending foods, supplements, or training protocols for clients, one of the key things we often see ...

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The 5 Online Trainer Archetypes ascend education online coach education paul meldrum personal trainer mentoring Mar 18, 2025

 

The Five A’s of Growing an Online Personal Training Business

Understanding the distinct categories of online coaching is crucial for strategic growth. Over time, five primary types of online perso...

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Marketing Tip: Don't Call Your Clients Stupid! meldrum performance coaching paul meldrum Mar 19, 2024

 

Over my time as a Personal Trainer and educator to health and fitness professionals, I have been lucky enough to have been a guest on many podcasts.

I always appreciate the opportunity to share my...

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Individualisation is Over-Rated! meldrum performance coaching Jun 29, 2023

If you have ever paid attention to any Personal Trainer marketing you would notice one thing stands out again and again.

Individualisation.

Individualised training programs.

Individualised macro pr...

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Reframe Your Hard meldrum performance coaching motivation Jun 25, 2023

The main reason people training is to change.

To transform. 

To become a different version of what they currently are. 

Yet, most people who want to achieve this are constantly disappointed in thei...

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What to do when you achieve your goal? goal setting meldrum performance coaching Nov 19, 2022

Today, I'm going to talk about something that a lot of trainers will never address: what do you actually do after you achieve your goals? What is the next step? How do I handle it emotionally? What do...

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Why Client Centred Coaching Matters meldrum performance coaching nutrition coaching personal training Nov 14, 2022

Lets use our imaginations for this - its a fun exercise! You go to the Dr because you have felt sick for a couple weeks and you just can’t seem to shake it. You make it to the surgery, sit in the wait...

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Calorie Control Strategies That DON'T Require Counting! meldrum performance coaching nutrition coaching Nov 07, 2022

For this article, I'm going to attempt something a little different. I normally write for either personal trainers trying to get better or for fitness enthusiasts trying to reach their potential. Toda...

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