Ascend Your Business

Strategy, Systems & Execution for Elite Founders

Why Funny Content Wins Engagement But Loses You Leads ascend ascend collective content strategy lead generation marketing paul meldrum Jul 05, 2026

If you run a service business, you've probably felt the pull of funny content. A meme lands, a clever hook takes off, and suddenly your engagement spikes. It feels like progress. The numbers go up, th...

The Four Jobs of Content: How to Decide What Every Post Is Actually For ascend ascend collective content strategy lead generation marketing paul meldrum Jul 04, 2026

Most service business owners I talk to are stuck in the same loop. They're posting. They're consistent enough. And nothing much is happening. The leads aren't landing, the right people aren't paying a...

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