How to Grow Your Coaching Business with Zero Gimmicks and All Execution

If you're spinning your wheels trying to stand out in a crowded coaching market, stop looking for magic tricks and start looking at your execution.

Alex Hormozi’s “Do More, Do Better, Do Different” framework is brutally simple—and brutally effective. For coaches, trainers, and educators trying to cut through the noise, this framework is a no-BS roadmap to scaling your marketing and business without getting distracted by shiny objects.

Let’s break it down.

1. Do More: The Volume Play

Before you worry about how clever or unique your content is… you need to outwork everyone.

• Post more.

• Call more leads.

• Send more follow-up messages.

• Run more ads.

• Write more emails.

Most trainers don’t have a marketing problem—they have a volume problem.
They don’t put enough out there for people to notice.

Application for Coaches:
If you post 3x a week, double it.
If you DM 5 leads a day, do 10.
Run the same offer 10 different ways. Repetition creates visibility, not boredom.

2. Do Better: Improve the Output

Once you’re pushing volume, it’s time to sharpen the axe.

• Is your copy punchy and clear?

• Are your videos engaging in the first 3 seconds?

• Are your CTAs specific and frictionless?

• Do your ads get leads AND start conversations?

Quality multiplies when volume is high.
But without volume, you never get enough reps to improve your quality.

Application for Coaches:
Start analyzing your metrics:

• What’s your cost per lead?

• What content gets saved/shared most?

• Which emails have the best open and reply rates?

Improve 1% each week—on hooks, offers, headlines, storytelling.

3. Do Different: Stand Out Intelligently

This is where most coaches start—trying to be different before they’re effective.

Wrong order.

Once you’ve done more (volume) and done better (quality), then you earn the right to innovate.

• Add your personal flair.

• Share polarizing opinions.

• Build unique frameworks.

• Start a podcast, build a community, film a docu-series—whatever.

But only after the first two steps are mastered.

“Do Different” is not about being quirky. It’s about creating a brand no one else can replicate because you’ve earned attention and trust.

Application for Coaches:
Have a unique perspective on training women with PCOS?
A story that links martial arts discipline with business success?
An ADHD-focused coaching system?

Now’s the time to lean in. But earn your stripes first.

Final Thought: This is the Playbook

Hormozi’s framework doesn’t need hacks—it needs hustle and skill.

• Want more leads? Do more.

• Want better conversions? Do better.

• Want long-term brand equity? Do different.

Stop reinventing the wheel. Start spinning it faster, smoother, then build a better one once you’re ahead of the pack.