How to Create an Irresistible Offer That Grows Your PT Business
Apr 09, 2025
If you want to grow your personal training business, it starts with this: an incredible offer.
An offer so compelling that your prospects feel silly saying “no.” Not because of hype or gimmicks—but because it solves their biggest problems in a way that feels personal, fast, and clear.
Let’s break down how to create that kind of offer.
✅ People Don’t Buy PT… They Buy Solutions
This is the #1 mindset shift:
Clients don’t pay for training—they pay to solve a problem.
Whether it’s feeling confident at the beach, getting stronger without pain, or fitting into clothes again—your offer needs to target the specific pain points that matter to them.
🔍 Identify the Starving Crowd
Before you create your offer, ask:
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Who am I talking to?
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What’s the biggest problem I can solve for them?
Example: For 25-year-old guys, “get abs” might not hit as hard as “feel confident shirtless at the beach.”
Use their language. Solve their pain.
🚀 Your Offer Should Feel Bigger Than Their Belief
You want the outcome to be so powerful it feels just beyond what they thought was possible.
Now combine that with:
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A faster time frame
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A proven system
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Reduced effort and friction
It becomes a no-brainer.
🧠 Sell the System, Not the Sessions
Don’t sell “3 sessions a week.”
Sell a system that guarantees a transformation.
This shows clients they’re not just paying for your time—they’re paying for a mapped-out, proven path to success.
🧭 Make the Journey Frictionless
What’s stopping people from getting results?
Usually:
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Confusion around using your app
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Not knowing how to check-in
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No idea how to track food
Solve these with automation:
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Email onboarding
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App walkthroughs
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Pre-built check-in and tracking tutorials
Less friction = higher client retention and lifetime value.
🤝 Pick Your Delivery Method
Present your program in the most efficient way possible:
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1-on-1: For deep personalization
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Small group: For community + scale
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One-to-many: For leverage
Your method should match the value and transformation you promise.
🧰 What Tools Do You Need?
To deliver this like a pro:
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A coaching app to run your programs
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A strong onboarding and email automation sequence
Let your systems handle 80% of the heavy lifting, so you can focus on coaching and growing.
💡 Recap: Build Offers That Do the Work
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Target a real pain point
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Promise a bigger-than-belief result
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Make it fast and frictionless
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Use systems and automation to scale
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Choose the right delivery format
If you do that, you’ll:
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Close more clients
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Charge higher prices
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Keep people longer
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Grow faster