Ascend Your Business

The conversation around stretch-mediated hypertrophy (SMH) has reached a fever pitch in strength and conditioning circles. Unfortunately, much of it lacks nuance. Here's a critical breakdown of wha...

First things first: a disclaimer.
This post isn’t a dig at anyone in the fitness industry. So before you book 36 fake consultations out of spite — breathe.

This is just a real, candid conversation ...

One thing I’m seeing more and more with personal trainers who are struggling to grow their business is simple, but brutal:

A crippling fear of rejection.

Or even just looking stupid. Being judged.

For years, I bought into the myth that calves were a “genetically impossible” muscle group to grow.
So, like many others, I didn’t train them seriously.
Shockingly, they didn’t grow. Mind-blowing, right...

If you're stepping into the world of fitness entrepreneurship thinking, "How do I make this sustainable?" — you’re already asking the wrong question.

Sustainability isn't the starting line. It's a...

If you’re serious about training, you know that success doesn’t just happen in the gym—it happens in the kitchen too. Nutritional periodization is a strategic approach to nutrition that aligns your...

 In the world of personal training, corrective exercise has become a staple—sometimes to a fault. Many well-meaning coaches find themselves stuck in an endless loop of trying to "fix" every perceived ...

Anatomy and biomechanics can feel complex and overwhelming for many trainers. But systems like the Joint-by-Joint Approach, developed by Gray Cook and Michael Boyle, offer a powerful framework to s...

 Raising your prices can feel daunting—but it doesn’t have to be. The key to a smooth transition lies not just in the numbers, but in how you communicate the change. With a clear, confident message an...

Cognitive biases are mental shortcuts that help us make decisions quickly—but they don’t always lead us in the right direction. While these mental shortcuts may have once helped our ancestors survive,...

Training modality compatibility (TMC) is a principle that’s often overlooked but critical to long-term client results. We first introduced this concept in the specificity module, but it deserves it...