Season 1
Episodes
What Is Actually “Good” Creative in Marketing?
What makes creative “good”?
Is it high engagement? Is it visually impressive? Is it funny? Is it polished?
Or is it whatever generates the business outcome you actually need?
In this episode, we run creative through...
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Why Your Marketing Isn’t Working (And What To Do About It)
Episode Overview
If marketing truly didn’t work, businesses wouldn’t exist.
So when a business owner says, “Marketing doesn’t work for me,” what they usually mean is:
They didn’t do enough of it
They didn’t do it...
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How to Reduce CAC Without Spending More on Ads (CRO, Follow-Up & Scheduling)
Episode: How to Reduce CAC Without Spending More on Ads
Episode Overview
Most businesses try to reduce Customer Acquisition Cost (CAC) by cutting ad spend or endlessly tweaking creatives.
That’s the wrong move.
In...
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Why Hard Work Isn’t Enough: Skill vs Effort in Business Growth
Episode 2 – Why Hard Work Isn’t Enough: Skill vs Effort in Business Growth
Most business owners don’t fail because they’re lazy — they fail because they’re putting effort into the wrong skills.
In this episode of the...
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Customer Acquisition Cost: The One Number That Decides Your Future
Podcast Description (Build. Acquire. Scale.)
What’s the fastest way to grow a business?
It’s a boring truth most business owners avoid: get more customers. Then keep them longer. Then increase what they spend.
In this...
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Defining & Redefining Reality
The Ascend Collective Podcast
Build. Acquire. Scale.
Episode 1: The Paradox of Achievement
In the very first episode of The Ascend Collective Podcast, we break down one of the most important (and misunderstood)...
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