Why Your Marketing Isn’t Working (And What To Do About It)

Episode Overview

If marketing truly didn’t work, businesses wouldn’t exist.

So when a business owner says, “Marketing doesn’t work for me,” what they usually mean is:

• They didn’t do enough of it

• They didn’t do it consistently

• They expected instant ROI

• They never developed the skill

In this episode, we define reality.

What You’ll Learn

1. Why Volume Beats Perfection
One post. One ad. One offer.
None of that proves anything.
Modern markets require repetition and exposure — often 7 to 100 touchpoints before trust is built.

2. The Marketing Funnel Most Businesses Skip
Awareness → Familiarity → Trust → Conversion → Retention

Most businesses try to start at conversion.
Impatience kills growth.

3. Marketing Is a Learnable Skill
Messaging, copy, targeting, offer creation — all trainable.
Avoidance often masquerades as skepticism.

“It doesn’t work” usually means:
“I haven’t mastered it yet.”

4. The 4-Question Marketing Audit

Before declaring marketing a failure, ask:

• Am I consistent daily?

• Am I measuring beyond sales?

• Am I repeating my core message?

• Am I improving based on feedback?

If the answer is no — the issue isn’t marketing.

It’s commitment.

5. Constraint Thinking in Business

Every business has constraints:

• Marketing

• Sales

• Delivery

• Retention

• Systems & delegation

Most service businesses don’t have a delivery problem.

They have a lead problem.

That’s a marketing constraint.

Fix the constraint — growth follows.

Key Takeaway

The businesses that win aren’t smarter.

They’re louder, clearer, and more consistent.

Marketing doesn’t fail.

Under-commitment does.