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How to Reduce CAC Without Spending More on Ads (CRO, Follow-Up & Scheduling)

Season #1

Episode: How to Reduce CAC Without Spending More on Ads

Episode Overview

Most businesses try to reduce Customer Acquisition Cost (CAC) by cutting ad spend or endlessly tweaking creatives.

That’s the wrong move.

In this episode, Paul breaks down how the biggest gains in CAC reduction happen after the click — by improving conversion rate optimisation (CRO), lead follow-up, and scheduling systems.

This episode shows you how to convert more revenue from the same traffic, increase ROAS, and improve EBITDA without increasing spend, staff, or operational strain.

Key Topics Covered

1️⃣ Why Ads Alone Won’t Fix CAC

  • Why most businesses stop too early when trying to improve efficiency

  • How post-click systems often cost more than bad ads

  • The hidden losses most operators never measure

2️⃣ Conversion Rate Optimisation (CRO): The Fastest Win

  • What CRO actually is (and what it’s not)

  • Why clarity beats creativity every time

  • How message mismatch between ads and landing pages kills conversions

  • Reducing friction to increase action

  • Why trust and social proof matter more than button colours

  • How improving CRO instantly lowers CAC and increases ROAS

3️⃣ Follow-Up: The Most Ignored Revenue Lever

  • Why most leads don’t convert immediately

  • How slow response times lose deals to faster competitors

  • The importance of speed-to-lead in service businesses

  • Why “just checking in” follow-up doesn’t work

  • How to structure follow-up across email, SMS, calls, and retargeting

  • Persistence vs annoyance: where most businesses get it wrong

4️⃣ Scheduling: Where Interest Becomes Intent

  • Why scheduling is not an admin task — it’s a sales lever

  • How delays, no-shows, and back-and-forth increase CAC

  • Why same-day scheduling dramatically improves close rates

  • How to reduce friction in booking flows

  • Using confirmations and reminders to increase show rates

5️⃣ The Metrics That Actually Matter

  • Lead → Booked call

  • Booked → Show rate

  • Time to schedule

  • Cost per shown call

  • Why these metrics reveal efficiency more than vanity KPIs

 Who This Episode Is For

  • Service-based businesses

  • Gyms and fitness facilities

  • Agencies

  • Local and appointment-based operators

  • Business owners trying to scale without burning cash or staff

Don’t try to reduce CAC by spending less.

Reduce CAC by converting more efficiently.

When you optimise CRO, follow-up, and scheduling together, you unlock scale without breaking your business.

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