What’s New in Ascend?
When it comes to helping clients achieve sustainable results, understanding the science of behaviour change is just as important as writing the perfec...
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In the world of evidence-based coaching, how and when we vary exercise selection can be a make-or-break factor for client results—and ultimately,
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The conversation around stretch-mediated hypertrophy (SMH) has reached a fever pitch in strength and conditioning circles. Unfortunately, much of i...
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First things first: a disclaimer.
This post isn’t a dig at anyone in the fitness industry. So before you book 36 fake consultations out of spite — b...
One thing I’m seeing more and more with personal trainers who are struggling to grow their business is simple, but brutal:
A crippling fear of reject...
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