One of the most essential skills as a personal trainer—especially in the online space—is knowing exactly what to give your client at the right time.

Unfortunately, many coaches fall into the trap of delivering the same strategies to every client, regardless of their training age, goals, or experience level. The result? Poor retention, low satisfaction, and suboptimal outcomes.

That’s where the Client Level System comes in.

This framework has helped hundreds of coaches better serve their clients by tailoring their programming, nutrition, and coaching strategies to where each client is truly at. And if you apply it, you'll see the same results.

Let’s break down the 3 levels and how you should approach them:

🔰 Level 1: The Beginner

These clients are new to the gym, haven't followed a structured diet, and haven’t engaged in any real mindset work around their health.

Your focus here should be:

• Sustainability: Programs should be easy to follow.

• Fun: Clients need to enjoy their training.

• Lifestyle & Mindset Habits: Rather than tracking macros, start with habits like:

  • Eat a source of protein with every meal.

  • Include fruits or veggies at each meal.

  • Drink mostly water.

  • Go for a daily 10-minute walk.

Check-in prompts:

• What do you need to start, stop, or continue next week?

• Which habit did you do best with?

• Which one do you need help with?

🛠️ Level 2: The Intermediate

They’ve been training a while, have some nutrition knowledge, and are ready to level up.

Your focus here should be:

• Structured Training: Programs aligned with their goals (e.g. hypertrophy, strength).

• Macro Education: Teach them how to track calories and macros effectively.

• More Data-Driven Coaching: Use metrics like:

  • Scale weight

  • Sleep hours

  • Daily steps

  • Training volume

These clients benefit from a more analytical approach, with regular adjustments based on real data.

🔥 Level 3: The Advanced

These are your most committed clients—training and results are a top 3 life priority.

Your focus here should be:

• Full Individualization: Programs built around their specific goals and preferences.

• Advanced Nutrition Tactics: Carb cycling, calorie periodization, intermittent fasting, etc.

• Optional: Blood Work & Lab Data for ultimate personalization.

• Tailored Check-Ins: Niche-specific metrics based on their sport or focus (e.g. powerlifting, bodybuilding).

✅ The Takeaway

When you follow the Client Level System, you’ll:

• Improve client results

• Boost retention

• Increase referrals

And it’s incredibly easy to implement.

👉Download the Client Level Guide now and start using it to level up your coaching today.