1. SCOPE OF SERVICES
The Agency agrees to provide the following services as part of the Ascend Marketing & Brand Growth Kit:
1.1 Paid Advertising Management
- Development and execution of full-funnel advertising strategy across Meta (Facebook & Instagram), Google, and YouTube.
- Campaign creation including ad structure, ad sets, and multiple creatives per offer.
- Graphic design for all paid ad creatives.
- Ad copywriting and split testing.
- Ongoing performance tracking, reporting, and optimisation.
1,2 Organic Marketing Strategy
- Brand strategy development (mission, values, audience messaging).
- Complete organic content strategy (posts, stories, reels).
- Creation and editing of up to 5 reels per week.
1.3 Email & Funnel Marketing
- Campaign strategy and implementation.
- Copywriting and design for email flows and broadcasts.
- Annual promotional calendar planning.
1.4 Content & Copywriting Support
- Video scripts for organic and paid content.
- Blog writing for SEO and engagement.
- Creation of satisfaction surveys and client feedback loops.
1.5 SEO Services
- Keyword research and content optimisation.
- Blog and on-page SEO recommendations.
1.6 Lead & Sales Systems
- Support with CRM and lead follow-up setup.
- Weekly lead conversion reporting.
- Assistance integrating automation and tracking tools.
1.7 Client Success & Support
- Monday and Friday progress check-ins.
- Wednesday ad troubleshooting session.
- Access to the full onboarding platform and written setup documentation.
2. CLIENT RESPONSIBILITIES
- Provide timely access to business assets (logos, branding, offers, CRM, ad accounts, etc.).
- Approve content and campaigns within reasonable timeframes.
- Maintain and fund the ad spend budget (separate from service fees).
3. FEES & TERMS
3.1 Payment
- $450 per week (billed weekly or monthly in advance).
- OR discounted upfront payment: $5,850 for 3 months.
3.2 Contract Term
- Minimum commitment: 3 months.
- After the initial term, services move to a month-to-month basis with a 14-day cancellation notice required in writing.
4. DISCLAIMERS
- The Agency does not guarantee specific results, conversions, or revenue increases.
- All ad spend is the sole responsibility of the Client and is separate from this Agreement.
- Performance is influenced by market trends, audience behavior, and the Client’s offer quality and responsiveness.
5. INTELLECTUAL PROPERTY
- All work produced by Ascend Collective (excluding Client-provided assets) remains the property of the Agency until full payment is received.
- Upon payment, Client is granted a non-exclusive, perpetual license to use the deliverables.
6. CONFIDENTIALITY
Both parties agree to keep all business information, strategies, data, and plans strictly confidential and not disclose to any third party without written consent.
7. TERMINATION
- Either party may terminate this agreement after the initial 3-month term with 14 days' written notice.
- Termination prior to the initial term requires payment of all remaining fees for the full term.
8. LIMITATION OF LIABILITY
The Agency is not liable for any lost revenue, profits, or opportunities arising from the use or misuse of the services provided.
9. GOVERNING LAW
This Agreement shall be governed by the laws of [Insert State], Australia.
10. ENTIRE AGREEMENT
This document constitutes the entire agreement between the parties. No verbal statements or prior agreements shall be valid unless written and signed herein.